6 places you should put your email list opt-in
When we are starting our online business is hard to figure out how to do almost everything.
Wouldn't be easier if someone sits you down with a cup of coffee and said which places you should put your email list opt-in?
Yes, it would be super easier! That's why I did it, to make your online business easier.
Disclaimer: Some of the links below are affiliate links this means that I will get a commission if you purchase through them, I only promote tools & websites I use and love.
1. Welcome Mat/Cover Page
how to create a cover page in Squarespace:
#1. Home Menu > Pages > Not Linked > + > Index
#2. Now you need to:
Change the layout
Put the text and image you want
Create the button with the action you intent
Include or not social icons
Style the cover to your branding
2. Above-the-fold call-to-action
This is for me the most important place to put an opt-in to your email list!
How to create an above the fold call-to-action:
First, you need to have an Index as your homepage, this way you can create pages and stack them into one page, that is going to be your Index page and also your homepage.
Then your first page is going to have a bold background, it can be just a color or a photo, this is up to you!
Write an engaging and bold headline like: "Do you need help with....?" and include a mockup of what you are offering (you can create this with Smartmockups!)
The opt-in was created with Convertkit and some custom CSS (you don't need custom CSS, their forms are beautiful, I just wanted to create something different)
3. ANNOUNCEMENT bar
Why should you use it on your website?
It's easier to see, especially if you use bold colors and people don't need to scroll the page or go to an exact page.
When the viewer clicks "X" to close it, they are only showed again if you changed the text or if you have a time-limited in paced where they return to see it after 30 days. This way it's not too "in their face".
How can you use it as an opt-in?
To promote a lead magnet of your upcoming course, this way you are collecting people (leads) that are interested in learning more about that topic.
To promote an old freebie that is not getting the love and attention it deserves and you can even link it back to the blog post with the opt-in if you want.
To promote an upcoming webinar, this is great for people that are landing on your website from finding a piece of content from you, this way they can see how is your personality.
To promote a webinar replay, this way you are re-using a workshop, gaining new email subscribers and making sales.
how to add an announcement bar to your Squarespace website:
#1. Go into the Home Menu > Design > Announcement Bar:
#2. Select "Enable Announcement Bar" from the drop-down menu:
#3. Enter the text of the Announcement Bar in the box, this can take different
A freebie or a lead magnet
An upcoming webinar
A bundle of your products
A recent blog post
#4. Now add a link to make the whole Announcement Bar clickable:
#5. Click the "Save" button & now go to the "Style Editor" and go to "Announcement Bar" and change to your brand colors and fonts.
4. Pop-up on scroll or time
Create a pop-up with Squarespace:
#1. Go to Home Menu > Setting > Marketing > Promotional Pop-up
#2. Now you need to:
Choose between a newsletter form or a button
Add a headline and text
Control when the pop-up appears
Change the style of your branding
#3. I think all the sections are easier to do on your own, but I want you to give extra attention to "Display & Timing" section because this is where you are going to control when the pop-up appears:
#3.1. Now let's break this into small steps! First, you need to select if your pop-up will appear on the first page the visitor opens or only certain pages and then you hand-select with you want.
#3.2. Second, choose when to display the pop-up, it can be on a timer (immediately, after 5 seconds, after 10 seconds or after 30 seconds) or it can be on scroll (25% down, 50% down or 75% down). You may also choose both, but is more complicated and you don't need it.
#3.3. Third, select the frequency the visitor sees the pop-up (the next day, in 1 week, in 2 weeks, in 30 days, never), you can also choose if you want to show or not again after a visitor as signup for your email list and if you want the pop-up to show on mobile or not.
#3.4. As a final note, choose to show the pop-up again to all the visitors the next time they visit. Do this EVERY TIME you change the call-to-action!
5. Blog Posts
How can you create a blog post opt-in?
You can create a blog post banner with Canva, PicMonkey or Photoshop.
You can also add a mockup of your freebie and you can easily create it with SmartMockups.
Then the opt-in that I created with Convertkit and I use a naked form style, but you have another 2 form styles to choose from.
In the Bedford, Anya, Bryant, Hayden, Pacific, Charlotte, Fulton, Horizon, and Naomi Squarespace Templates offer an optional second site-wide footer, called pre-footer, which displays above the footer area and footer navigation links.
The pre-footer displays on every page of your website.
If you remove all content from the pre-footer, it won't display to visitors, but you will see the space for it when you are logged in and editing your website.
You can give it unique font styling and its own background color in the Style Editor.
You can also remove it from your website by choosing "None" in the Pre-footer section in the Style Editor.