The 8 Pages You Need To Have In Your Website
Starting a website may look simple & easy but sometimes you need someone to hold your hand and tell you exactly what are the 8 pages you need to have on your website and that person is me!
You can jump to any part of this blog post:
#1. Start here page
The start here page is one of the most important pages on your website.
Because it helps your new visitant to see what content you write about, cool freebies you may have and also it's a great place to put in an upcoming webinar opt-in...
There are two goals with the start here page:
Convert a visitant into an email subscriber by redirecting them to specific blog posts or through freebies.
Help that visitant that may have found your blog through a viral Pinterest image or by just randomly to see if what your website content is about and if it matter to them if someone finds your website and does not know what you write about or what is the goal of your website they may rapidly leave.
My start here page has six sections. In the first section, I put in an engaging call-to-action "Do you need help tracking your income?" and a mockup image of the freebie.
In the second section, I have three topics that my audience can select from, if they select "business resources" they get a selection of all the blog posts in the business resources category, if they select "content upgrade ideas" they go to a blog post that gives you six content upgrade ides to use and then if they "income reports" they get a selection of all income reports.
In the third section, I mention the tools I use & love to help beginner blogger start their email list, a place to host their products and the checkout page software I use.
In the forth section, I include another freebie, in this case, "free blog post banner templates" with the images of the templates.
In the fifth section, I include my recent blog posts.
In the last section, I include two of my products, with a mockup image and price which redirect them to the sales page of that product.
Ron from One hour professor has a start here page where he introduces himself in the first section.
In the second section, he tells what the website is about and how it can benefit you by reading it (which I think it's a very clever way to engage with your audience).
In the third section, he uses is own experience to tell his audience what they need to know before starting an online business.
In the last section, he gives two action advice to start by linking back to two step by step blog posts and he ends with a thank you note for everyone that reads his blog and tells you to go to his Facebook page or contact page if you have any question for him.
Tip: Include multiple opt-ins to different freebies and topics. Also create a section where you mention the topics you write about and link them to the different category blog posts. The goal of the "start here" page is to convert a random viewer into an email subscriber.
#2 About page
I have to say that I love reading about pages, from personal bloggers to big companies, this is what you want your audience to know about you or your website.
Things to include:
Personal history or what lead you to create that website
The first few months of your website
Milestones you reach
Sometimes the best way to show all of this is with a timeline.
Tom and Anna from Adventure in you have an awesome and structure about us page, they divide the page into 4 sections.
The first section is the mission of the blog where they tell how traveling change their mind and life and how they hope to use this website "to inspire and encourage people to DO MORE and live their lives to the fullest".
The second section is how they met which I think is brilliant to add to every website that is owned by 2 or more people, it makes the connection stronger with your audience and it's just nice.
The third section is what can this blog do for the readers in there they list all the topics they blog about: adventure holidays, travel blogging, guides based on their experiences in that city or country, tips & inspiration to travel the world, recommended gear for each situation and place and they finish it by mention their adventure tribe.
In the forth section they tell their viewers why they need to follow them and their adventure.
Then they have a bonus section called "Go explore" that include five topics related to the blog with engaging photos to make the reader go through all the blog posts tagged under that word/category.
Tip: Add an opt-in to your email list in your about page. Why? Because people just got to know your story and your website history, they connect it to you, so take advance of that with a simple "Join the adventure" or "Be a part of my journey to 6 figure income".
#3. Resources page
Resources page is an awesome page for both you and your audience.
Because your audience gets to know what tools, products and stuff you use in your business and website & you get affiliate income (including affiliates links to products you love and use is a great passive income but you need to disclose it with your audience).
It's a win-win.
My resources page has three sections. In the first section, I include a disclaimer.
In the second section, I list online tools that I use to grow my online business.
In the final section, I list free digital resources that I created to help my audience and why they should download it.
Mar from Once in a lifetime journey has a travel resources page to help wannabe travels or even experience travels find resources from their trip. The page is divided into six sections: travel booking, while on the trip, travel inspiration, travel admin & logistics, while on the road and after the trip.
Tip: Does not matter what niche is your website, it can be a DIY tutorial website and you have a resources page that links back to all the products you use. Always but always disclose that are affiliates links and ONLY link back to products you use or have used and that you wholeheartedly recommend.
#4. Products/Services page
This page is very but very important, but sometimes people forget to create a stand-alone page to feature some or all the products or services or both that they offer.
In my opinion, you do NOT need to display ALL of the products or services you offer, you can and should have products or services that are only offered after someone buys something from you, this is called an upsell.
Because you may have a simple virtual assistant service (for example) and then have premium services that you only offer after something buys one of your V.A. packages because it's just an add-on.
Someone buys a 5-hour virtual assistant service and then you upsell them a 2-hour graphic design service or coaching or even a product.
This is something that I do personally in my business, I have products and services that I offer publicly and then I have other that I only offer as an upsell or after someone goes through a long email sequence (because sometimes they may need to learn step zero before you offer the step one which is your product).
You do you.
In the beginning, you may show in this page all of your offers but then with time, you may end up with 50+ products from courses, PDFs, spreadsheets and so one, and you do not want someone to arrive at that page and just be overwhelmed with so MANY OPTIONS.
More is less.
My products page has two sections (its defiantly going to grow in the future with more products and services). In the first section, you see a bold headline "Products to help you with your business" and a small cost product (I advise you to go from lower to a higher price when displaying products or services in your page!)
In the final section is just another product that has a bigger price tag that the product above.
Marcella from Marcella Wilson has a services page that features two types of services: Pinterest virtual assistant services and website design services, then you choose the one that you want and you go to another page just about that service, with description of everything you get with that service, with different packages to choose from and examples of that type of work.
#5. Archive page
The archive page is a page that you must have on your website, because it's so easier for your audience to find past blog posts, especially after years of weekly blog posts.
There are two types of archive pages:
The ones that separate the blog posts by years and months.
The ones that separate the blog posts by categories.
This depends on that you think is better and also in what way you think is better to separate your content.
Elise from Elise Darma has an archive page that she calls blog library divide by categories and the page has three sections. In the first section, she shows her funny personality by saying "Pirate Elise cordially invites you to choose your own adventure (or read the latest post)." and ending with a button "read the latest" that redirect the reader to the /blog page.
In the second section, she divides the blog posts into four categories: freelance business tips, Instagram tips, remote working tips and Elisa's business.
The last section is a call-to-action to a freebie (which is an awesome thing, you ALWAYS should have an opt-in to your email list in EVERY SINGLE PAGE!).
#6. Contact page
You need to have a contact page!
Because it's ten times better than just have your email address in the footer of your website.
And why (you ask again)?
Because people are lazy, (even me) sometimes I want to contact someone to do a webinar with and if they have a contact page with a form embed, I just type in everything and it's done.
But if they just have an email, then I have to copy it, open my email provider, click to write a new email, paste the email address, write the content and it's done.
It's at least three more steps that if they just had a form in that contact page.
On my contact page, I have a disclaimer that states "I will aim to answer your email within 24 hours. You may email me about courses, pitching a joint venture webinar, affiliate partnership or even an interview!" this is simply a disclaimer to help them know when I plan to get back to them and that you can basically email me about everything.
Becca from Who arted has an introduction section in her contact page, where she says "If you’d like to inquire about a post, collaboration, or advertising – you’re in the right place!" but if you have a general question check the frequently asked questions page before you ask and links back to it. She also mentions using the search option to find blog posts or other content related to what you are looking for.
#7. Affiliates page
Your affiliate page need to have:
The percentage of commission your affiliates are going to get with each sale.
If there are any requirements
In my case, I do not have any but others may require you to buy the program that you are going to promote, have an email list, blog and so one.
Alex and Lauren from Create and Go have three sections in their affiliates page. In the first section the affiliate process they explain that they only accept affiliates that have to purchase their course and that have a fully functioning blog.
In the second section, they explain the legal rules that affiliates have to obey and if the affiliates break this rules they will be banned immediately without hesitation, and will not be eligible for reinstatement.
The final section is the affiliate application form.
#8. Blog page
Your blog page can be just a page with all of your blog posts or it can have an introduction section, where you tell your audience what you blog about and also where you place an opt-in to your email list.
Ryan Robinson from Ryrob has included an introduction to his blog page where he describes the topics he covers "Sharing my adventures in side projects, building a six-figure freelance business, and growing this blog to over 200,000 monthly readers"
and finish it with "Join me for weekly updates on the ups & downs of being an entrepreneur" to convert viewers into subscribers of his email list.