5 Ways To Style Your Business Instagram
Even doe social media is always changing and we barely have any control over our social media audience is good to be engage with your audience in a different way that we normally can, with blog posts.
With social media, we can share behind-the-scenes content and show even more of our personality which helps engage & connect more with our audience.
Why should you style your Instagram?
If you have a styled Instagram you know what to post next, this way you don't have an empty feeling of "What should I post next?".
Because you have a style and you know what to post next, you are not going to stop posting and go blank for a while.
Instead, the style and theme you choose are going to help you consistently post on your business Instagram.
How to style your Instagram:
Sharing quotes are going to help you:
Connect with your audience on a subject.
Be edgy or funny, if that is part of your brand & personality.
This is what I like the most to see on Instagram, the reason I like to follow brands on there, from the small ones with handmade products made in their garage to the big brands with physical stores and thousands of employees, it's to see the behind-the-scenes!
And behind-the-scenes can be:
How they pack your order, that little handmade note they put in all the orders or a free gift or even a coupon code.
A preview of next products, this can be a product that is going to launch tomorrow or next month, you should share the process on your Instagram.
If you are a digital product seller, share the process of creating the product, from idea to launch, to your audience, this can be a daily post or a weekly post, that's up to you!
If you are a food Instagrammer, share the before and after of a recipe, instead of just the end result, this can be all the ingredients or the process.
A call-to-action post is when you want your audience to take action and click on the link to your bio, this may be to:
Get the last chance sale or the last hour of a flash sale.
Join a Facebook group, free webinar or even a giveaway.
The call-to-action can take a different form depending on your niche but the goal is always to make your audience click the link in your bio, remember to have a bold & simple headline to call to action.
Sharing testimonial of your customers on Instagram can take some viewers of the edge and turn them into customers, the type of testimonial depends on your brand and personality.
Frank Body uses edgy and funny testimonial, because that their brand.
While Caitlin Bacher shares in deep their student's testimonial, like a case study to viewers, identify and covert, because someone that was on the same situation that you are now, bought this course or service and had the goals you want to have.
Always, but always remember to share an honest testimonial with your audience and when you are on the other side remember that not all experiences are the same.
This is the most seen and shared type of photography on Instagram.
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